Update the logo and branding for an Ohio-based insurance company to refresh and improve it's perception.
purpose/intention
Represent the company's protective and independent values. Distinguish OhioBytes Insurance from other, more corporate options.
Audience
Ohio-based individuals looking for a health insurance solution. The target audience would also value local, individual employers.
Sketches
Some were inspired by Ohio imagery, like the state outline and state bird. I also drew on imagery of protection to connect to the ethos of the insurance company.
Iteration
I created three logos bassed on sketched then paired them with the text. Colors that complemented the designs were added.
Color Exploration
During iteration, the logo used purple to show the uniqueness of the company and help it stand out, but I still explored other hue possibilities. A secondary color was added to "Insurance" to distinguish it and add variation, but all aspects can also be simplified to the same color if needed.
Final
Several corners of the logo were rounded to subtly increase friendliness. The "y" was adjusted for cohesion. I worked to improve the position "Insurance" has with the rest of the design, leading to the top of the "I" becoming slanted.
Logo alone
SIgnature
Application
Business Card
Hat
Poster exploration
I decided to design a poster to explore the possibilities of the current branding. I carved a stamp of the logo and then scanned papers with ink stamps. I used this as a base to add imperfections and interest to my designs.
Final Poster
Mostly relying on my final iteration, I created a poster that included the logo, signature, and stamp texture. I worked to eliminate awkwardness in the composition
